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Privacy Policy
At Sofia’s Boutique (“we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”), purchase products from us, or otherwise interact with our services.
Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to the collection and use of your information in accordance with this policy.
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Information”).
A. Information You Provide Directly to Us
Contact & Account Information: Name, email address, mailing/shipping address, billing address, phone number, and password when you create an account, make a purchase, or subscribe to our newsletter.
Payment Information: Payment card numbers, expiration dates, security codes, or third-party payment details (processed securely through our payment processors).
Customer Support & Inquiries: Any information, feedback, or correspondence you provide when reaching out to our customer support team or filling out contact forms.
Marketing Preferences: Your preferences regarding receiving promotional emails, SMS updates, or special offers.
B. Information Collected Automatically
When you visit and navigate our Site, we automatically collect certain technical information from your device, including:
Device & Usage Data: Your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and click behavior.
Cookies & Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your shopping experience, analyze trends, and remember your cart items.
2. How We Use Your Information
We use the information we collect for business and commercial purposes, including:
Order Fulfillment: Processing transactions, shipping orders, sending order updates, and handling returns or exchanges.
Customer Service: Responding to inquiries, resolving issues, and providing personalized customer assistance.
Marketing & Communications: Sending newsletters, promotional offers, and news about new arrivals (you may opt out at any time).
Website Optimization: Improving website functionality, user experience, layout, and product offerings based on user interactions.
Security & Fraud Prevention: Protecting our Site, detecting fraudulent transactions, and ensuring network security.
Legal Compliance: Complying with applicable laws, regulations, legal requests, and enforcement of our terms and conditions.
3. How We Share Your Information
We do not sell, rent, or trade your Personal Information to third parties. We may share your information only under the following circumstances:
Service Providers: We share necessary data with trusted third-party vendors who perform services on our behalf (e.g., payment gateways, shipping/courier companies, email marketing platforms, website hosting, analytics providers).
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of company assets, customer information may be transferred as part of the transaction.
Legal Obligations: We may disclose your information if required to do so by law, subpoena, court order, or to protect the rights, property, and safety of Sofia’s Boutique, our customers, or others.
4. Cookies and Tracking Technologies
Cookies are small data files stored on your device when you visit a website. We use cookies to:
Remember your preferences and shopping bag contents.
Understand how you interact with our website to improve usability.
Deliver targeted advertisements relevant to your interests (if applicable).
Managing Cookies: You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of certain areas of our Site (such as maintaining items in your cart).
5. Data Security and Retention
Security: We implement appropriate technical, administrative, and physical security measures to protect your Personal Information from unauthorized access, loss, misuse, or alteration.
Retention: We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, satisfy legal or tax obligations, or resolve disputes.
6. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your Personal Information:
Access & Correction: You may review and update your account information by logging into your account or contacting us directly.
Opt-Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email.
Deletion: You may request that we delete your Personal Information, subject to certain legal exceptions (such as retaining records for tax or order fulfillment purposes).